Journalist vs. Writer Which Profession Is Better

Very often journalistic and writing careers are tightly intertwined – after all, both employ roughly the same set of skills and competencies. Still, the differences are striking, and the ways in which these competencies are employed vary considerably. Which doesn’t, of course, mean that a person cannot be a first-rate writer and an excellent journalist at the same time. Actually, which of these two professions is better is just an inaccurate question as these are simply two different professions. For some people one of them offers exactly the opportunities they need, but for others they would be completely undesirable. What’s the Difference between Writers and Journalists The difference is at the same time subtle and glaring, it all depends on the angle you look at it. On the one hand, both vocations demand from their practitioners absolute command of language and ability to express their thoughts and ideas on a much higher level than one expects from an average man. On the other hand, they deal with different problems and tackle them in different ways. While a writer generally works on large-scale projects which take a long time to complete (no matter whether he is a fiction or non-fiction writer) and is less concerned with current events, a journalist thrives on them. The job of a journalist is to keep pace with everyday events; he is supposed to be in touch with the ever-changing situation in the field he generally deals with, understand the way things work right now. Generally the journalist’s activity means constant focus on several small projects, and it has a far tighter schedule. For example, a writer works on a book; although he probably has to do it on everyday basis and gradually studies a large amount of sources, his timetable is more flexible within these boundaries. He is supposed to complete it by a certain date and as long as he does it he is alright. A journalist, on the contrary, works constantly, delivering the results in small installments, be it a column in a newspaper, articles in a journal or something else. There are larger projects as well, but they are less prominent. Writing and Journalism: Interconnections Nevertheless, the boundaries between journalists and writers are a bit blurry. However, it is more common for journalists to try themselves out as writers, not the other way around. We hear about journalists publishing a book after years in their line of work all the time, but already established writers rarely go in for writing articles. It, however, doesn’t mean that the position of a writer is a higher one – it probably deals more with the characteristic features of these two vocations. It is not all that hard for a well-known journalist to find somebody willing to publish his book – and after the book is published nobody can force him to continue if the experience turns out to be unpleasant. But for a writer becoming a journalist as well means a long-time commitment – and it is hard thing to do for some people.

The Social Construction Of Reality - 1128 Words

Ian Cumagun Jr. Professor Fox Sociology I August 6, 2015 Social Construction of Reality Reality does not exist externally, but they do internally, as it is because each individual or group could interpret it differently and it is always changing. Reality is not really an objective that are being imposed on us but we actually create it. Conley defined social construction as â€Å"an entity that exists because people behave as if it exists and whose existence is perpetuated as people and social institutions act in accordance with the widely agreed-upon formal rules or informal norms of behavior associated with that entity† (Conley 32). An example of it social status. In class we talked about social status being â€Å"the recognizable social position you occupy whether it is by race, class, occupation, age, religion, etc.† (Fox 07/07/15). Social Construction affect everyone’s life and decisions and it also plays a very important role on gender and stereotyping men and women as opposites. Individuals in all society may def ine masculinity and femininity as what they were taught when they’re growing up but of course we have different notions and opinions about it by how we were perceiving it based on our surroundings. When we think of for example a doctor, lawyer, priest, engineer, or even a manager we usually picture of them being male; in contrary when we think of nurses, teachers, and housewives then we picture them as being usually in female characters. When a person thinks aboutShow MoreRelatedThe Social Construction Of Reality982 Words   |  4 PagesBerger’s and Thomas Luckmann’s novel, â€Å"The Social Construction of Reality†, explains the theory of how we, as humans, present ourselves to other people mainly from our interactions with others and our personal life experiences. The novel explains how the way we were raised or brought up and what we were raised to believe, affects how we present ourselves, how we view others, and how others view us. 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The first uses physical anthropology to examine the landscape, the second uses anthropological ta boo to examine howRead MoreCybernetic and Social Construction Essay1492 Words   |  6 Pagesand Social Construction LeeAnne Valentine Coum5220 June 14, 2015 Dr. Everson Cybernetics and Social Construction In Marriage and Family Therapy field, cybernetics and social construction play an important aspect in how a therapist works with his or her clients. However, there are some aspects of cybernetics that may not be important in today’s society because of the evolution in humankind from the early 1920’s to today. In this time and age, cybernetics continues to be in tandem with social construction

Unfortunate effects on rural public education in Ecuador Free Essays

string(100) " there is a high rate of absenteeism among instructors \( 16 per centum \) † \( FSD 2003 \) \." Educator George Washington Carver one time stated, â€Å" Education is the key to unlock the aureate door of freedom † ( State University 2002 ) . Such key will ne’er be held by the manus of Ecuadorians as the state of Ecuador battles to supply a satisfactory instruction system to kids in rural countries. The hapless instruction system is a cardinal subscriber to Ecuador ‘s province as a underdeveloped state. We will write a custom essay sample on Unfortunate effects on rural public education in Ecuador or any similar topic only for you Order Now This restricting factor has created a barbarous rhythm of kid labourers and inequality among kids in rural and urban communities ( Salazar and Glashinovich 1996 ) . This paper will supply an in depth analysis of the instruction systems in Ecuador and the reform required to supply kids with a better hereafter. Ecuador ‘s substandard instruction system is a effect of the deficiency of authorities support towards substructure and handiness. With the deficiency of money towards instruction, jobs such as inconsistent instruction, hapless attending, and inequalities between rural and urban scho 1ols arise. Attempted advancement has been made by reformers such as President Rafael Correa who works with authorities support to better school systems ( Bellettini 2004 ) . It is people like President Rafael Correa who are undoubtably the greatest beginning of hope to the instruction system of Ecuador. Last April, I travelled to Ecuador with Canada World Youth. The intent of the trip was to organize a partnership between the Canadian and Ecuadorian pupils. The trip provided me with a cross-cultural experience as I learnt the necessity of foreign for rural instruction. Our group of 14 pupils raised $ 10,000 which was used to patronize the instruction of 4 pupils in Ecuador including their high school fees. The neglecting instruction system instated in rural Ecuadorian communities is faced with legion issues affecting, inconsistent instruction, and hapless attending. These issues are presented due to the deficiency of authorities support and support for instruction. The jobs presently present in Ecuador make it hard for Ecuadorians to go comfortable and contribute to society. Political instability within the state ‘s ain boundary lines have invited violent protests refering the old three democratically elected presidents ( Lopez and Valdes 2000 ) . Political issues every bit good as the economic crisis have proved to foster the potency of reconstructing proper and effectual instruction patterns in rural Ecuador. Many societal establishments demand governmental support, but it is the instruction system in Ecuador that is the most despairing. Research workers have highlighted that the instruction system has easy been bettering since the 1990 ‘s ( Vos and Ponce 2004 ) . Although, in comparing to old decennaries, the educational development has decreased in effectivity while educational inequalities has drastically grown between the urban and rural communities. The Ecuadorian authorities has set aside deficient financess for their societal plans as they entirely contribute four per centum of the states Gross Domestic Product, compared to the mean 12 per centum that the general Latin American state invested ( Ibid 2004 ) . Not merely has the Ecuadorian authorities neglected financess for the necessary societal plans but they have besides transferred their focal point to societal protection plans. This transportation of precedences has cut the support for instruction plans by 50 per centum ( Cibilis, Giugale and Lopez-Calix 2003 ) . The budget cut has affected all school systems across Ecuador, particularly the Ru 2ral communities. The limited support has caused a lessening in school substructure, teacher salary, and teacher preparation plans. The school systems are enduring and necessitate more investing and greater reform schemes. The authorities must increase their investing to at least five per centum of the state ‘s Gross Domestic Product in Oder to be successful ( Schiefelbein 1992 ) . In 2007, President Correa was elected to office in Ecuador. He created a platform that believed in instruction excellence and instruction reform ( Economist 2009 ) . Since 2007, Correa has spent about $ 280 million on school substructure and care ( Ibid 2009 ) . In add-on the President has introduced logic trials which instructors must go through in order to educate the young person. These logic trials are designed to increase a instructor ‘s credibleness and ability to teach immature pupils ( Ibid 2009 ) . Those who do non go through the logic trials are required to take a twelvemonth long preparation class which will assist to develop their instruction schemes and cognition. The logic trials benefit the school systems as instructors become more prepared and have more effectual instruction methods. These trials will be a compulsory step for all instructors, and will shortly increase the quality of Ecuador ‘s public instruction system. The deficiency of authorities investing towards societal plans, specifically instruction systems has greatly inf 3luenced handiness, learning methods, and school substructure. The rural communities are far more underprivileged so the urban public schools in Ecuador. In rural parts and in most parts of Latin America, instructors are likely to be under qualified and uneffective at teaching. Similarly to Ecuador, 40 to fifty of Latin American instructors have no professional preparation or makings ( Schiefelbein 1992 ) . The deficiency of preparation and makings is a consequence of hapless support and investing by the authorities. Training plans and workshops are non available to all instructors particularly those in the rural communities. In Latin America, people who graduate with higher degrees of instructions tend to travel to the urbanised metropoliss and obtain comfortable occupations ( Schiefelbein 1995 ) . Sadly, those who have hapless degrees of instruction, become instructors. Teacher ‘s with no preparation and limited cognition dictate the quality of a school. Furthermore, the lear ning population in Ecuador earn low wages as the authorities does non believe that instructors merit higher wages ( Schiefelbein 1992 ) . A typical public school teacher in rural Ecuador by and large earns $ 350 per month ( Torres 2005 ) . Teachers make an insufficient wage because there is limited support. Without support and low wages, most teachers at the public school degree have two or more occupations to pay for their fundss. Multiple occupations on the spell, means that instructors sometimes neglect to demo up to teach. The Foundation for Sustainable Development claims that there is a high rate of absenteeism among instructors ( 16 per centum ) † ( FSD 2003 ) . You read "Unfortunate effects on rural public education in Ecuador" in category "Essay examples" With instructors absent from categories 16 per centum of the clip during the scholastic twelvemonth, pupils are losing important acquisition chances. Most of the instructors absent for that clip would be working at ot her occupations seeking to derive a greater income. The quality of learning in rural Ecuador and in the public system is really low as the instructors are under qualified and largely disinterested in instruction. Although some instructors are effectual, the huge bulk of those effectual instructors are accepted to learn at private schools. Private schools in Ecuador have the money unlike public schools to afford exemplarily instructors. Unfortunately for the public system, qualified instructors escape to the private schools wh 4ere their wages are frequently five to ten times higher so the populace system ( Schiefelbein 1995 ) † The typical school is unable to engage extremely skilled instructors and will happen it hard to implement inventions to better its educational quality † ( Schiefelbein 1992: 36 ) . The methods of direction are unequal in states like Ecuador. Unfortunately due to budget restraints, instructors do non hold entree to a course of study to assist better their lesson programs. Without a common course of study to be followed by all public schools, the acquisition becomes inconsistent and unequal between different schools and parts ( Schiefelbein 1992 ) . Simple accomplishments that involve reading, composing, comprehension are hard to accomplish in rural Ecuador ( Ibid 1992 ) . Teacher ‘s do non posses the necessary certificates and stuffs to learn these kids, as the authorities neglects them of the necessary resources. With limited support invested in instruction, many effects arise with improper learning methods between schools in rural Ecuador. The greatest effect of hapless instruction is the rate of pupil repeat. In Latin America, merely 19 per centum of nine twelvemonth olds attend schools, but about 50 per centum of the first class pupils repeat as they are unable to carry through the instructor ‘s demands ( Schiefelbein 1992 ) . The state of Ecuador would drastically profit if more money was invested into increasing the quality of learning as it would diminish the rate of pupil repeat. Repeating a class is non merely reeling the pupil ‘s ability to larn and affect themselves in the work force but it besides posses monolithic affects on the educational system financially. In rural Ecuador, repeat is two times higher so the states average ( Ibid 1992 ) . If the Ecuadorian g 5overnment were to put more money in to developing an accessible course of study for all instructors, repeat rates would diminish. The Ecuadorian public school system posses many jobs for people in rural communities. The incompatibility in learning methods are followed by widespread hooky as parents would instead direct their kid to work every bit opposed to inscribing them in a rural school. Limited entree to schools and excess pupil costs for those in rural Ecuador are some of the major factors that affect registration rates and attending. There are huge differences and unfairnesss that are noticeable when comparing urban and rural instruction systems. Although public instruction is free for kids ages five to fifteen old ages old, enrollment rates suffer drastically in rural communities. In urban developed countries, kids have an norm of 12 old ages of schooling while kids from rural Ecuador merely have an norm of four old ages ( Cibilis et al. 2003 ) . Of those kids who had four old ages of schooling, merely 19 per centum of the entire rural population is enrolled in school compared to eighty per centum of th e entire urban population ( Ibid 2003 ) . Education unfairnesss are besides impacting those kids who wish to go to higher instruction degrees as merely two per centum of the poorest quantile attend higher instruction ( Ibid 2003 ) . The Ecuadorian authorities must larn how to scatter their support every bit among communities so that instruction patterns and handiness is the same for every kid. One of the most common grounds for the deficiency of registration, is due to school handiness. Although the Correo authorities is get downing to put more in school substructure and care there are still minimum public schools available for kids in rural countries ( Economist 2009 ) . â€Å" Merely 42 % of kids among those in the poorest quantile have entree to preschool instruction † ( Cibilis et al. 2003: 271 ) . There is perceptibly more chance for preschool instruction in urban communities as they are given a higher precedence over rural public instruction. Coincidentally there are more kids in rural Ecuador who need public instruction than urban countries. The unequal funding and hapless handiness to public schools for those populating in rural Ecuador posse major determinations on parents. They frequently have to make up one’s mind whether or non to inscribe their kids due to fiscal restrictions. Although Ecuador promises to function the populace with free instruction there are still excess costs that are non covered by the authorities. With restricted financess, households have trouble paying for uniforms, school supplies, and transit ( Vos and Ponce 2004 ) . The indirect costs linked to the deficiency of authorities investing are a considerable decrease in household income because the kid is no longer working ( Ibid 2004 ) . Many households in rural Ecuador are faced with the hard determination on whether to direct their 6 kid to school or hold them work. With more authorities support towards public instruction, parents would non hold to pay excess costs for school. Therefore, parents would be more inclined to inscribe their kids to go educated. Although it is apparent that the rural instruction system in Ecuador is despairing for money and seems slightly incapacitated, there are reform patterns taking topographic point that are proven to be effectual. Presently in Mexico, instruction reform is taking topographic point that could be implemented in to Ecuador ‘s instruction system. Education reform known as â€Å" Telesecondary † would be movable and an effectual agencies of reform in rural Ecuador. Telesecondary is a learning scheme that delivers greater instruction through new engineerings. It consists of utilizing computing machines, cyberspace and mass media ( Cibilis et al. 2003 ) . The pupils larning from this advanced instruction method distance themselves from the teacher. The chief intent of Thursday 6 7is reform is to give all kids the ability to larn at their ain gait with a structured and dependable beginning of information ( Cibilis et al. 2003 ) . Another recommendation and applicable instruction reform scheme would be following the theoretical account of the â€Å" Escuela Nueva † . The Escuela Nueva undertaking is presently being practiced in Mexico. Escuela Nueva is community based which focuses chiefly on active engagement, and concerted acquisition ( Schiefelbein 1992 ) . The undertaking helps kids larn critical life accomplishments by using their cognition learnt in category to the outside community. This theoretical account of instruction responds straight to the instruction challenges that are presently present in Ecuador. It helps to extinguish hapless educational substructure, repeat rates, and under qualified instructors. The Escuela Nueva plans help schools to accomplish a standardised course of study, better instructor preparation and greater community enga gement. Once portion of the Northern Inca Empire, Ecuador has suffered a riotous yesteryear. Such is exemplified as the state has faced hapless administration and instability of fundamental laws as they have merely late imposed their twentieth fundamental law since 1830 ( State University 2002 ) . However, the greatest job to confront the state is that of instruction. The hapless instruction system is a cardinal subscriber to Ecuador ‘s province as a underdeveloped state. Ecuador ‘s substandard instruction system is a effect of inconsistent instruction, hapless attending, and the nonobservance of minority groups. Progress has been attempted by reformer President Correa who has concentrated 1000000s of dollars on breaking instruction in Ecuador. Undeniably, it is he w 8ho serves as the greatest beginning of hope to the instruction system of Ecuador. Although the President and his authorities have made much advancement during his two-term reign, there are many stairss to be taken to make declaration, including the riddance of child labour. Subsequently such extended instruction jobs are followed by the changeless conflict with child labour in add-on to hapless economic patterns. It is educational reform which will take to the development of Ecuador as its citizens become literate and receive extra chances, such as occupations, thereby decreasing poorness ( Bellettini 2004 ) . Education may be the job, but it is besides the solution to increase Ecuador ‘s patterned advance to go a developed state. How to cite Unfortunate effects on rural public education in Ecuador, Essay examples

Social Networks and E Commerce Marketing Tools

Question: Discuss about the Social Networks and E Commerce Marketing Tools. Answer: Introduction: The company should aim to provide the customers with full services concerning the wheel alignments of their vehicles. It is essential to make sure that the wheel alignment is fine so that the drivers ensure safe driving options. The objective of this strategy is to provide value added services to the customers in order to stay ahead of the competition. This strategy should be used by the company to reach to the customers. There can be issues with the wheel alignment process which may lead to vibration in the steering wheel, pulling of the car on one side of the road and others (Yang et al. 2015). Hence, the company has decided to maintenance facilities for the car owners. The company provides full service for the wheel alignment services. The company not only provides tyre fitting services but also provides wheel alignment services. It performs a detailed wheel alignment check by inspecting the vehicle suspension as well as the steering systems (Yang et al. 2015). It checks the condi tion of the wheel as well as the tyre pressure (Yang et al. 2015). The laser sensors are used to determine the current settings and necessaryactions are taken. These extra services help the company to be gain competitive advantage in the market. The company engages in the four-wheel alignment services (Yang et al. 2015). This service should be implemented by incorporating this element into the marketing strategy (Yang et al. 2015). There should be extensive promotion of the wheel alignment services of the company so that the customers are aware of the unique services. The market survey shows that this is an innovative service that is not provided by all the companies. The cost of average wheel alignment will be $ 76. There would be an additional cost of $185 for the cost of extended warranty. The four wheel alignment cost is little higher as compared to two wheels. The company must target various demographic segments for the purpose of promotion of its products (Mahmoodi-Kaleibafe2013). Different promotional strategies must be used for targeting the market segments. The company must use different features of their products to target different market segments. The company must determine the price sensitivity of the market that will determine the purchasing behavior of the consumers (Mahmoodi-Kaleibafe2013). The company must build a good reputation in the market so that it can attract the potential market segment (Kotler et al. 2015). The customers look for dealers who possess excellent reputation in the market for their high quality services (Mahmoodi-Kaleibafe2013). The consumers like to gather information from all the dealers before purchases. The customer of the modern day prefers to shop online for their needs (Kotler et al. 2015). The company mustpay attention to the needs of the consumers by giving them the opportunity of online retailing (Sharma and Lambert 2013). It must be aware of the fact that the online retailing is expected to grow significantly in the coming years. The organization must fulfil the demands of the customers (Kotler et al. 2015). The modern day customers are looking for service dealers that are time saving and involves less costs (Sharma and Lambert 2013). They want to repair their car tyres at their own convenient time and at an affordable cost. The company must capture this requirement of the clients (Sharma and Lambert 2013). They must tap the customers who display heavy dependence on their vehicles for fulfilling their transportation needs (Sharma and Lambert 2013). There are clients that prefer to select mobile tyre services over conventional tyre stores. The prices of the mobile tyre services should be made affordable so that the target market can avail it easily (Kotler et al. 2015). The company must offer lucrative discounts for the specific market segments (Kotler et al. 2015). It is al so a good option to have a smartphone friendly application that would provide instant guidance to the customers regarding their car tyres. There should be online tyre services which would make it convenient for the client to avail it (Kotler et al. 2015). The company should pay attention to extended hours as well as the radius from the base locations (Christensen and Raynor 2013). It would cover a radius of 2 km under normal service agreements. It would include the service repairing for customers who are located within 2 km from the base location (Kotler et al. 2015). However, the company should strive to provide extra services by extending their service radius. It provides services to customers who are located within 5 km from the base location at a nominal fee (Kaliske Serafinska and Zopf 2013). There must be a service offering at upper band of radius 10 km at a reasonable fee (Kotler et al. 2015). This would make the company to tap a wide range of customers from the nearby locations. The company must charge a reasonable fee for this extra service (Kotler et al. 2015). The charge should be decided in such a manner that it is beneficial for the company and at the same time it is attractive to the customers. The company must charge $1 00 for extended hours and extra $50 for additional kilometer outside the range of base location. It is advisable to visit a wheel alignment center after travelling 10,000 miles. The company must use sensors and inspect the rim as well as tyre assemblies for effective delivery of services. The company should determine the capital expenditure required to set up this service infrastructure. This would require the company to determine the equipment needed for providing optimum service to the customers (Morris et al. 2015). The infrastructural costs, variable costs and the fixed costs need to be determined by the company (Morris et al.2015). There should be adequate planning of the budget and the necessary costs associated with the service delivery. It should also analyze the service costs such as expenses involving seven days a week service or services during the festive season (Morris et al. 2015). The company must also determine the service areas in comparison with the travel air losses or lost travel time (Morris et al. 2015). The company must know its break even analysis and how to implement the right strategy (Morris et al. 2015). The company should aim to find innovative marketing tools for the promotion of their innovative products (Bojei et al.2013). It should create the web store which provides additional services to the clients. There should be discounted pricing available online who prefer to use the online tools. There should be local services available to the customers in the smartphone applications. There should also be promotion of the company in the social networking sites. It should be decided by the company about the nature of service delivery to the customers (Bojei et al. 2013). The company must decide if it wants to provide the services at the doorsteps of the consumers or at the service stores. The company should highlight the benefits of online tools over the conventional store (Mata and Quesada 2014). There should be attractive early bird offers that compel the consumers to try the service of the company. It should also try to focus on the extra benefits associated such as warranty, price, c onvenience and brand (Bojei et al. 2013). One of the most common marketing tools that can be used by the company is the utilization of the van prices (FratzscherSchneider and Van Robays 2014). If the company manages to find a van in which it can fit the tyres, it can effectively formulate a marketing tool (Bojei et al. 2013). There can be multiple sources of the van such as online sources or offline dealers. The price of Chevrolet Express Cargo is $ 4270, which can be used to fit tyres and wrapping the vehicles. This can be used as a marketing tool, in which the tyres can be displayed effectively in the used vans. The company should determine the strengths of the competitors and formulate its policies accordingly. It should analyze the mobile service market in Australia (Verbeke 2013). The customers should be enquired about the frequency of car usage, type of use and the approximate mileage (Verbeke 2013). This should be used as a basic requirement for the formulation of various policies (Verbeke 2013). The company must charge services fee for making the fittings onsite. The company should formulate strategies for puncturing repairs at affordable costs (Padayachee 2016).It should regularly perform pricing analysis so that they are aware of their own position in the market (Verbeke 2013). The company should also provide quotes for the tyre brand available with them (Padayachee 2016). The company would be open in the normal business hours. However, the customers would be entitled to get the companys services at an additional cost outside the regular business hours. The tyre services usually take s a day or two, though the company must also provide same day services for the clients seeking emergency services (Padayachee 2016). The primary objective of Car Servicing and You Pty Limited is to satisfying the existing client base as well as gathering of new prospective clients (Kotler et al. 2015). It also aims to attract the younger generation such as students or the young working professionals (Kotler et al. 2015). The company aims to provide affordable as well as useful services that would help the clients in the long run. It is also essential to perform the analysis of the competitor in order to be ahead of the competition (Kotler et al. 2015). The recommendations would definitely help the company to bring innovative products to the different market segments. It is true that the average disposable income of a daily Australian national is increasing day by day. This makes the people to repair their old tyres or purchase new one. References Bojei, J., Julian, C.C., Wel, C.A.B.C. and Ahmed, Z.U., 2013. The empirical link between relationship marketing tools and consumer retention in retail marketing.Journal of Consumer Behaviour,12(3), pp.171-181. Christensen, C. and Raynor, M., 2013.The innovator's solution: Creating and sustaining successful growth. Harvard Business Review Press. Fratzscher, M., Schneider, D. and Van Robays, I., 2014. Oil prices, exchange rates and asset prices. Kaliske, M., Serafinska, A. and Zopf, C., 2013. Optimized and robust design of tires based on numerical simulation.Tire Science and Technology,41(1), pp.21-39. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Mahmoodi-Kaleibar, M., Javanshir, I., Asadi, K., Afkar, A. and Paykani, A., 2013. Optimization of suspension system of off-road vehicle for vehicle performance improvement.Journal of Central South University,20(4), pp.902-910. Mata, F.J. and Quesada, A., 2014. Web 2.0, social networks and e-commerce as marketing tools.Journal of theoretical and applied electronic commerce research,9(1), pp.56-69. Morris, M., Schindehutte, M., Richardson, J. and Allen, J., 2015. Is the business model a useful strategic concept? Conceptual, theoretical, and empirical insights.Journal of Small Business Strategy,17(1), pp.27-50. Padayachee, P., 2016.The Impact of brand experience on brand loyalty: selected Caltex retail site(Doctoral dissertation, The IIE). Sharma, A. and Lambert, D.M., 2013. Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management. Verbeke, A., 2013.International business strategy. Cambridge University Press. Yang, L., Luo, P., Change Loy, C. and Tang, X., 2015. A large-scale car dataset for fine-grained categorization and verification. InProceedings of the IEEE Conference on Computer Vision and Pattern Recognition(pp. 3973-3981).